Continental Kampagne „ContiChiliChallenge“

Mockup zur ContiChiliChallenge 2020

Kampagne „ContiChiliChallenge“

Das erste Quartal 2019 startete für Continental und uns feurig:

Mit der B2B-Kampagne „ContiChiliChallenge“ wurden Reifenhändler, Autohäuser und Werkstätten spielerisch dazu animiert, sich weiter mit der Marke auseinanderzusetzen.

ContiChiliChallenge: Ansicht der Chili-Icons

Kampagnenidee

Aufhänger der Kampagne war die innovative Chili-Technologie von Continental sowie die Tour de France, bei der Continental offizieller Partner ist. Dafür haben wir ein aktivierendes Gewinnspiel entwickelt, das die Teilnehmer über den gesamten Aktionszeitraum hinweg dazu motivierte, an unterschiedlichen Aktionen teilzunehmen. Dadurch lernten sie Continental sowie dessen Produktportfolio und Technologien besser kennen.

ContiChiliChallenge: Darstellung der Gewinne auf einem Reifen

Ablauf:

Betrieb anmelden

ContiChiliChallenge-Icon: Laptop mit Chili

Mitspielen

Tolle Preise gewinnen

ContiChiliChallenge-Icon: Pokal

Maßnahmen

Folgende Werbematerialien haben wir für die „ContiChiliChallenge“ realisiert:

Anzeigen und Beileger in Fachzeitschriften
Bonuspunktekarte
Mailing inkl. Chili-Fruchtgummi
Landingpage
Online-Banner uvm.

ContiChiliChallenge Info-Prospekt

ContiChiliChallenge - Punktekarte

Leistungen:

Ausarbeitung des Kommunikationskonzepts inkl. Ausformulierung der Kampagnenmechanik
Entwicklung der Customer Journey
Entwicklung des Kampagnendesigns inkl. des KeyVisual Wording und Text
Online-Konzept, Design und Erstellung der Landingpage

Das sagen die Challenge-Teilnehmer:

„Tolle Werbemittel“

„Lustige Spiele, hat Spaß gemacht! Vor allem das Memory-Spiel.“

„Ausgewogene Mischung aus Spiel, Spaß und Vermittlung von Fachwissen.“

Hier mehr über unseren Kunden erfahren

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